品牌故事

Sêling was born in eastern Taiwan — a place embraced by mountains and sea.

We started as a small studio offering simple, comfortable clothing in Hualien’s Guangfu.

Over more than twenty years, we’ve grown through genuine connection and care.

 

We run clothing stores across eastern Taiwan and Taipei, staying true to one belief:

that good clothing should feel natural, last long, and reflect a calm state of living.

High-quality fabrics, comfort, instinctive colors, and attention to presence are at the core of everything we create.

With the support and inspiration of our customers, Sêling now continues online.

This platform is our way of sharing what we’ve built — our designs, our stories, and the rhythm we live by —

so that wherever you are, you can be part of this journey with us.

This is where stillness moves.

Sêling 誕生於台灣東部，一個被山與海包圍的地方。

我們從花蓮光復的一間小型服飾工作室開始，

二十多年來，靠著真誠與用心一步步成長。

 

始終相信：好的衣著應該自然、耐穿，

並能反映出一種平靜的生活態度。

優質布料、舒適版型、鮮豔的色彩與當下的感受，

是我們創作的核心。

 

在顧客的支持與啟發下，

Sêling 現在透過線上平台延續這份故事。

我們希望能分享創作與理念，

讓更多人感受到這份屬於東部的節奏與真實。

在這，靜與流動並存。